Fabio Santacroce
Fabio Santacroce

 

6 marches + instrumental covers: Ariana Grande, INTO YOU - Justin Bieber, LOVE YOURSELF - UN ELEFANTE SI DONDOLAVA - Ed Sheeran, SHAPE OF YOU - Rihanna, WILD THOUGHT - Luis Fonsi, DESPACITO

IF THE POOR STOPPED REPRODUCING, THE RICH WOULD CREATE THEM ARTIFICIALLY, 2018 - Home decorations, video clips on tablets, cellophane, wooden pedestal - installation views @ FUTURA Prague

Curated by MICHAL NOVOTNÝ

 

 

> > > VIEW SECTION 2 < < <

 

 

 

Special thanks to Giuseppe Magrone, Olivier Robert, Ivana Bubnova, Besfort Nedjbi, Anne-Charlotte Andrieux and to my family

 

 

 

 

 

 

IF THE POOR STOPPED REPRODUCING, THE RICH WOULD CREATE THEM ARTIFICIALLY (parades), 2018 - Wooden home decorations, Video projection - min 14'40" *

 

 

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The exhibition of Italian artist, curator and organiser operating also under the label 63rd-77th STEPS, opens up the theme of social origin in a resolute, but undogmatic way. Abstracted from cheap decorations typical for Southern Italy‘s lower classes, and often related to rituals dividing life between everyday misery and times of celebration, this iconography constitutes traditional gender and family roles, duties as well as vanishing privileges. Santacroce’s installation is an aestheticizing portrait, both critical and empathetic, underlining a certain sense of sentimentality and vulnerability, but always escaping romanticisation. Santacroce’s work is filled with working class ethos but also a certain courteous nihilism.

The core of the exhibition “If The Poor Stopped Reproducing, the Rich Would Create Them Artificially” consists of a series of red-black&white videos. Their visual part is made by cheap piktogram-like gif’s, that Santacroce downloaded from the internet photo-banks, post produced and uploaded on his youtube channel. Simultaneously playing hit music videos and popular cover versions in another browser window, he recorded the result with his mobile phone, adjusting the synchronisation of the sound and image in a manual analog-like way. In this rather primitive manner an idiosyncratic grainy lo-fi aesthetics appeared, partially a happy disco vibe, partially freezing existential crisis. Santacroce mentions that he wanted to create the exhibition at FUTURA as if his own family decorated the space for his celebrated arrival. Some of the videos are presented on cheap tablets wrapped as the Italian working classes do for their birthday, baptism, marriage and other ritual celebration in a large cellophanes resembling a huge candy. Rattan decorations: fishes, bells, hearts in a natural, but also imported and standardised design gather and ironic compositions, little plastic fences, soccer balls, and other trinkets complete the overall happy impression of the deep everyday anguish. As Santacroce adds, it is not the simple high and low artistic play, but the real and authentic horror in the fight for everyday material survival. The deconstruction of the mass spectacle supplied as the drug for forgetting. 

 

Michal Novotný